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LoadingFitDad began in Emerald, Central Queensland, with a handful of blokes who wanted a better excuse than golf and a better outcome than the pub. What happened next is still happening.
I'm a dad to two girls, I've worked in the fitness industry for around 10 years, and like most dads, I've spent a lot of my adult life trying to juggle work, family, responsibilities, and somehow still find a bit of time for myself.
Over the years I've worked with hundreds of people from all walks of life, but as I got older and became a dad myself, I started noticing a pattern.
But somewhere along the way, they'd stopped taking care of themselves.
I'm a father of five in a blended family. I had my first child in my early twenties and my youngest just before thirty, so fatherhood has been a huge part of my adult life.
I've always had a competitive streak. I've trained in gyms since I was 13 and competed as a semi-professional athlete, always chasing ways to be better than I was yesterday.
A good father is a strong but kind leader.
Founding Fathers are the original crew: the blokes who backed this before it was polished, when it was still a handful of dads meeting in a park on a Saturday, figuring it out.
That cohort is locked in. They train free through the founding phase and keep it for good: permanent recognition, exclusive crest merch, a guaranteed weekly spot, and their rate locked for life. No waitlist, no bumping.
The founding intake is closed, but the door is open. The first 50 members become FitDad Pioneers, recognised for good, and FitDad Community opens the online side soon for dads further afield.
The original Saturday session. Founding Fathers training together weekly in Central Queensland. The proof of concept.
Remote members following the FitDad scorecard, joining the private group, and running their own local meet-ups.
A proper community of blokes with merch, retreats, and the occasional interstate Saturday session. The long game.
Not every great male role model is a dad. Some are uncles. Some are future dads. That's why FitDad runs on the UNC Rule: UNCs are welcome, but membership comes with a few responsibilities.
Every UNC is issued an official UNC apron. It serves two important purposes:
The apron should be worn with pride.
From the moment you join FitDad, your first name is replaced with "Uncle." Tim becomes Uncle Tim. Dave becomes Uncle Dave. Matt becomes Uncle Matt. There are no exceptions.
This applies during sessions, challenges, events, social gatherings, and any other official FitDad business.
The UNC is the custodian of the BBQ. While assistance may be provided by FitDads, ultimate responsibility rests with the UNC.
Burnt sausages may result in public ridicule.
Being an UNC isn't a lesser role. It's an important one. UNCs take part in workouts, challenges, Dad Debriefs, and everything else FitDad has to offer.
The title simply acknowledges that they're walking a slightly different path... for now.
Should an UNC become a father while a member, a formal promotion ceremony is held. During the ceremony:
Details remain confidential and may vary depending on the mood of the crowd.
The UNC Rule exists because FitDad is about positive male role models, not just biological fathers. If you're the kind of bloke who shows up, helps out, supports others, and wants to be part of something bigger than himself, you'll fit in just fine.
Just remember to keep an eye on the BBQ.
